Rapper Young Jeezy also makes a cameo in the video.

At approximately three minutes and thirty nine seconds into the video, there are two bullets on either side of a crucifix. In the video, Bailey appears to be perplexed, confused, and/or mad. There is a cameo appearance by Colin Bailey, better known as Drums of Death, who is known for his skull face paint. During part of the music video,the music stops, and the audience sees producer Swizz Beatz with his back to them as he seemingly makes the symbol with his coat by raising his hands. Throughout the video, there are crucifixes, angelic symbols, a skull reminiscent of Damien Hirst‘s famous sculpture For the Love of God and often Baphomet. There are split second scenes while there are somewhat of an abundance of biblical references in it. It appears in black and white, and the people, symbols, and characters in the video seem to be wearing black and white colors to coincide with the video. Although it was uploaded on YouTube on December 31, 2009, it has been called the first music video of the decade, though its New Year’s Eve upload date contradicts that title.Īcclaimed VMA-winning director Sam Brown (Jay-Z’s “On to the Next One,” Corinne Bailey Rae’s “Put Your Records On”) said he created the visually stunning clip in collaboration with the singer, who was a fan of the Jigga video and sought him out. The video premiered on Januon New Year’s Eve with Carson Daly. The music video was directed by Sam Brown and was filmed in November 2009.

Jay z on to the next one official video